Continuing to support their highly-anticipated debut LP The Cold Sun, SharpTone Records signees Loathe have just dropped an incredibly eerie visual for their killer new track “It’s Yours.”
Pretty much picking up where they left off with their lead single “Dance On My Skin,” Loathe’s latest is a bottle rocket to the cranium exploding with pure hostility and aggression. Unlike “Dance On My Skin,” however, “It’s Yours,” does demonstrate something new from the Liverpool outfit – a bit of clean vocals.
“We wanted a song to bridge the gap between what we thought would be expected and what we intended to do with the record,” explains Loathe’s Erik Bickerstaffe. “With ‘It’s Yours‘, we went about the creative process a bit differently to how we usually do and it fell into place as the track that connects the dots. Visually, we brought ourselves into the spotlight for the video, providing a face for the name. Zak [Pinchin, director] worked very closely with us when it came to perfecting every detail within the aesthetic and we’re extremely pleased with what we achieved.”
To check out the incredibly dark new music video, be sure to look below. Afterwards, make sure to pre-order Loathe’s forthcoming album The Cold Sun before it hits stores April 14th.