In support of their recently released comeback EP Ritual, the newly resurrected Envy On The Coast have just dropped a brand new music video for their infectious single “Virginia Girls.”
Created and directed by the band themselves, the idea behind the new video is to “show the suburban experience as an all-enveloping vacuum of boredom, mischief, and frustration,” explains vocalist Ryan Hunter. “We had a lot of long talks about the trappings of suburbia. The song and, by extension, the video presented an opportunity to represent some of those ideas.”
When asked about taking on directing duties instead of having someone else take over the video’s vision, Hunter added “We are not filmmakers by any stretch of the imagination but we shot over a hundred gigs of footage over two days. We wanted to make sure that we had enough raw material to end up with something watchable.”
“We’ve always embraced the DIY ethic when it comes to creative endeavors”, continues Hunter. “But that also comes with its own set of problems. Completing the video was challenging because we aren’t seasoned directors. You could say this is us graduating from the shallow end of the pool and diving into the deep end without any idea of what would happen.”
To check out the very “watchable” and aesthetically pleasing music video, be sure to see below. Afterwards, if you’ve yet to purchase Ritual, head here.
[via Popmatters]
